Day 1 Build — Here 2 Stay Newsletter

What I built: a newsletter for my real estate brand (Here 2 Stay), built in VS Code with Claude Code and sent through Gmail. It walks through the why behind the brand and features our Lincoln Park duplex. Screenshots below.

What clicked: structure before content. I went in thinking the hard part would be the writing, but it was actually getting the folder setup, brand context, and templates locked in first. Once Claude Code had the brand voice and stats to pull from, the newsletter came together fast. Organization really is PRIMERO.

What I'd improve: the stat blocks up top are doing a lot of work, but I want to tie them to a single CTA instead of three different "stay, list, or partner" paths. Next pass I'd narrow the ask so the reader knows exactly what to do next.

Wasn't expecting to ship something this polished on Day 1 🚀

3 comments

Day 1 Build — Here 2 Stay Newsletter