Content pipeline for a construction company - where to start?

Hey everyone. I do automations for a construction startup and they just asked me if I can build out a full content pipeline for them. Basically they want to take their existing content (job site photos, project walkthroughs, before/afters) and repurpose it into social posts, plus generate some AI content on top of that like how-to posts and tips.

So the pipeline would need to:

Pull in their existing content from wherever its stored
- Repurpose it into different formats for different platforms
- Generate original AI content like how-to guides and educational posts
- Ideally schedule or queue everything up

I haven't built something like this before so I'm trying to figure out the right tech stack. What tools or workflows are people using for content generation and repurposing at scale? Any recommendations on what works well together would be huge.

Also curious if anyone has done this specifically for a trades/construction type business since the content style is pretty different from like SaaS or coaching.

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