17d • General Discussion 💬
Client just had their worst YouTube "failure" that generated their best business result.
Here's what happened (and why failure isn't always failure):
1/ THE SETUP:
Client: Business coach
Video topic: "Why Most Business Advice Is Wrong"
Goal: Position as contrarian expert
Expected outcome: Authority building content
2/ THE "DISASTER":
- Posted on Monday at 2 PM
- After 24 hours: 34 views
- After 48 hours: 67 views
- After 1 week: 156 views
- Client's reaction: "This flopped. I'm embarrassed."
3/ WHAT WE MISSED:
While obsessing over view count, we ignored:
- Comments were incredibly engaged
- Average watch time: 78% (highest ever)
- Click-through to website: 23% (industry average: 2%)
- Email signups: 12 from 156 views (7.7% conversion)
4/ THE PLOT TWIST:
Week 2: One of those 12 email subscribers booked a call
Week 3: They became a $15K client
Week 4: They referred two more prospects
Month 2: Total revenue from this "failed" video: $31K
5/ THE LESSON:
We were measuring:
❌ Views (vanity metric)
❌ Reach (ego metric)
❌ Engagement rate (social metric)
We should have been measuring:
✅ Conversion rate (business metric)
✅ Lead quality (revenue metric)
✅ Customer lifetime value (growth metric)
6/ THE REFRAME:
"Failed" video: 156 views → $31K revenue = $198 per view
"Successful" competitor video: 50K views → $0 revenue = $0 per view
Which would you rather have?
7/ THE TAKEAWAY:
YouTube success isn't about going viral.
It's about going valuable.
Small audience + Right message + Clear offer = Big results
Sometimes your "worst" performing content creates your best business outcomes.
Don't let vanity metrics blind you to actual value.
Quality > Quantity. Always. 🎯
0
0 comments
Client just had their worst YouTube "failure" that generated their best business result.
skool.com/ai-automation-society
A community for mastering AI-driven automation and AI agents. Learn, collaborate, and optimize your workflows!
Leaderboard (30-day)
1
🔥
+3151
2
+907
3
+760
4
+532
5
🔥
+450
Powered by