Automation is a Product
Most freelancers treat automation like a task:“Set it up, send it to the client, done.”
But the moment I started treating it like a product — everything changed.
I gave each automation flow a name.Wrote a short intro that explained the problem it solved.Added a 30-second demo video.Put a big CTA: “Use this for your client onboarding.”
Suddenly… it clicked for people.They understood faster.They were more confident to use it.And more willing to pay.
Because when you package something well, it looks valuable — even if the logic inside is simple.
You’re not just building workflows.You’re creating tools.Show them like real products.
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Lê Lan Chi
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Automation is a Product
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