2d • General Discussion 💬
Automation failure reasons
Automation Doesn’t Fail Because of Tools
It Fails Because of These Things
Most broken automations weren’t built wrong technically.
They were built wrong conceptually.
Here’s what actually matters.
1. Ownership must be clear
Every automation needs an owner.
Not “the system”.
Not “the tool”.
A real person who is responsible when it:
misfires
sends the wrong message
misses a lead
If no one owns the automation,
no one improves it.
2. Timing is more important than speed
Fast automation is useless if it’s badly timed.
Following up too early feels pushy.
Following up too late feels careless.
Good automation respects:
business hours
response gaps
user behavior
Timing creates trust. Speed does not.
3. Exceptions are the real workload
Automation handles the average case easily.
The value is in handling:
incomplete data
unexpected replies
edge cases
If your system breaks on exceptions, you haven’t automated — you’ve postponed work.
4. Feedback loops are essential
Automation without feedback never improves.
Your system should learn from:
replies
failures
manual corrections
Even simple feedback (tags, notes, outcomes)
can dramatically improve future decisions.
:--> Questions:+
1. More points to add ?
2. More points to improve?
3. Which point is mostly happens?
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Automation failure reasons
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