Anyone here struggling to get clients via cold email?

When getting AI automation clients via cold email, I feel like a lot of people blame their copy when things aren’t working.

But a lot of the time… it’s the personalisation.

I used to send emails that looked “personalised” on the surface, but it was all pretty generic.

Everything sounded decent, but nothing actually stood out — so replies stayed low.

Once I started putting a bit more thought into the research and making it actually specific to the person, everything improved. More replies, better conversations, and it didn’t feel forced.

I put together a quick breakdown of how I approach personalisation now, mostly from the mistakes I made early on so you don’t end up sending emails that feel personalised but get ignored anyway.

You can access the breakdown here, hope it helps!

6 comments