simple tweak to close clients 👇
When prospects say: “let me think about it…”
You might assume it's a soft no…
…or that you need to follow up harder.
But here’s the real question:
Why do they feel they have the time to think??
It’s because nothing is forcing them to decide now…
In their mind, there’s no urgency.
“Okay, so how do we change that?" - you might be asking.
Here’s how:
✖️ Don’t sell your service in isolation.
✓ Sell your service by showing the wave that’s already happening.
Here’s what I mean…
When prospects think they're the only ones evaluating AI solutions - there's no pressure to act now.
But when they think their competitors are already moving on it?
They panic.
That "let me think about it" turns into "how soon can we start?" - real quick.
This is the bandwagon effect.
And it's the fastest way to turn interest into action.
Here’s the simple framework and a basic example of what this looks like for customer support solutions:
1. Show The Wave:
"According to Zendesk 2025, 59% of the businesses in the U.S. have reported using AI-powered customer-service automation in their support systems…”
2. Show The Gap:
“Early adopters report customer inquiries being resolved in 4-5 minutes - while traditional support systems typically take 24-48 hours…”
3. Position Your Solution:
“Like the early adopters, our customer support solution will protect your brand reputation with faster response times…”
And just like that…
You’ve created urgency - without the hype or BS.
𝗠𝗮𝗿𝗸𝗲𝘁𝘀 𝗺𝗼𝘃𝗲 𝗶𝗻 𝘄𝗮𝘃𝗲𝘀.
So you don’t need to convince prospects they need AI Automation…
You just need to show that their industry is already riding the wave.
Do that, and you won’t be hearing “I need to think about it…”
Again.
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I help AI Agencies get more clients and scale to 6-figures. Follow me on LinkedIn for more content like this. Dan 🤝