8h • General Discussion 💬
AI Agencies: close your eyes before you write…
here's what you'll discover 👇
I want you to close your eyes for a second and picture your AI solution working for a client…
What does it feel like? What do you see? What do you hear?
Now open your marketing copy. Does it paint that same picture?
Or does it just describe features?
If it's the second one - you won't have much luck engaging prospects…
Here’s why:
Most copy surrounding AI services targets logic by explaining.
But prospects don’t just process information → they experience it.
And when you start engaging the senses in your copy…
You pull them into the experience.
Here’s what this would look like for a sales team solution:
"Your sales rep finishes their call.
Normally, they'd spend 15 minutes typing notes into the CRM, fingers cramping, eyes glazing over. Instead? They stand up, stretch, and focus on the next call.
Why? Because your AI Agent handles all the admin work to keep them focused on closing more deals.”
Here’s another example for an email inbox solution:
"It's 9am Monday. Your inbox shows 47 unread emails.
But there's no knot in your stomach. No notification pings pulling your attention. Just silence.
Why? Because your AI solution already handled it, so you can enjoy your morning coffee in peace - rather than drowning in replies."
Notice the pull?
It’s because you’re experiencing both of those solutions.
That's the kind of copy that gets you a lot of leads.
And here's how you can do it:
Pick a moment and layer in 2-3 of these senses:
1. Sound - What's audible? (Silence, pings, clicks, typing, ringing)
2. Smell - What's in the air? (Coffee, fresh air, or stale office)
3. Touch - What's physical? (Tension, relaxation, cramping, stretching)
4. Taste - What’s the last thing they had? (Coffee sipped, lunch enjoyed vs. skipped)
5. Sight - What do they see? (Clean screens, empty queues, happy staff)
Your prospects need to experience your AI solution.
Because the moment they feel the relief, the freedom, the ease…
…is the moment you start getting a lot more leads.
(take this post and copy-paste it into Claude if you need help writing killer copy that pulls prospects for your website, LinkedIn posts, VSLs, etc.)
__
I help AI Agencies get more clients & scale.
Dan 🤝
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AI Agencies: close your eyes before you write…
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