One thing I’ve noticed across almost every AI automation conversation:
Most businesses don’t push back on automation because it’s “AI.”They push back because they don’t see certainty.
- They don’t know what breaks if it fails
- They don’t know who owns it after it’s live
- They don’t know how success is measured week to week
Once those three are clear, the tech almost stops mattering. Framing automation as risk management changed my close rate more than any demo.
Question:
What’s the first thing you now clarify with a business to reduce resistance ?