Generic "we help companies like yours" pitches don't work anymore.
You're emailing busy CEOs and VPs — they don't care what you do.
They care about WHO can solve their actual problems.
Here's what worked for me :
Scraped recently funded companies from Apollo, LinkedIn, Clay & more
Verify every email before hitting send
Run full audits on their latest achievements (funding, expansions, product launches, hiring sprees)
Write connector-angle emails based on their specific wins: "I know someone who helped a company like yours..."
Position as middleman making introductions, not selling services
Send 2-3 automated but personalized follow-ups maintaining connector frame
Track response rates by micro-segments and double down on winners
So instead of 10,000 generic "we help SaaS companies" blasts hoping for 30 replies...
You're sending 2,418 connector introductions and booking 94 appointments.
No pushy sales tactics.
No "we help companies like yours" garbage.
Just strategic introductions.
Proof? Here's what happened in last month's campaign:
✅ 94 qualified appointments booked in 30 days
✅ 8.7% Response rate (industry average: 0.5%)
✅ 3.9% Appointment booking rate (vs 0.2% standard)
It's not theory. It's already working — for me and dozens of other agencies.