Originality AI analyzed 8,795 LinkedIn posts. More than half came back AI-generated.
The generic intros. The recycled ideas. The weird formal tone nobody speaks in. The sentence that starts with "This is not X, this is Y" and somehow gets worse from there.
But here is the thing nobody talks about...
AI is not the problem here...
The problem is AI amplifies whatever structure you give it. Give it flat structure, you get flat content. Give it no hook, you get a post that starts with "I wanted to share some thoughts on." Give it a list of facts with no narrative thread, you get exactly what you would expect from a robot to write.
I have been building AI content systems that actually sound like the person they are trained on. There are three specific mechanics that close the gap between AI-sounding and you-sounding.
The hook must create a specific curiosity gap. Not "here is what I think about automation." More like "I tested 47 webhook configs and only one never broke." The brain needs a question it wants answered. AI cannot invent that question because it does not know what is actually interesting. You have to give it one.
The structure has to move. ABT (And, But, Therefore) is the simplest one. Setup AND continuation, BUT complication, THEREFORE resolution. Every line either opens a micro-question or closes the previous one. AI defaults to flat information delivery because that is what most prompts ask for. Give it a narrative arc instead of "write a post about X" and the output changes completely.
The voice has to be specific. AI defaults to formal because formal is the statistical average of everything it was trained on. You have to give it voice rules. Contractions. Sentence fragments. Words you never use. The exact rhythm of how you talk. Otherwise it goes right back to "leveraging robust solutions."
The wild part? People are already tuning out AI content without even realizing it. Nobody logs onto LinkedIn expecting sincerity anymore. Artificiality is what everyone expects.
Which means the bar for standing out is not actually high...
You do not need to be funnier or smarter or more original than everyone else. You just need to sound like a real person who knows what they are talking about.
And the mechanics for doing that are not magic. They are structure, hook, and voice. In that order.
Here's the exact rules I use to strip AI-sounding language out of everything I write. I built a full anti-AI-writing doctrine. Banned words, banned patterns, the whole thing.
Steal it...