How do ecom Agencies solve the service-delivery-repeatability-problem?

As an local lead gen agency you can just copy and paste all of your marketing material across clients which makes scaling easy and service delivery copy and pastable.

How do ecom agencies solve this problem since they:

advertise different products with every client?
advertise to a global audience which makes copy and pasting impossible, even when in a niche where the product is similar across clients? (You don't want people to see the same ad used by multiple brands)

To me it seems like you have to do a custom marketing strategy for each new client which makes scaling super difficult.

How do you solve those problems in ecom?

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