17d (edited) • LIVE Calendar 🗓️
12/11/2025: Agency Sales w Aaron Brewer has been uploaded onto the course!
🚀 Discovery Mastery, Objection Control & Closing With Authority Recap
🌟 Wins to Kick Off
- Closed $14K total from a new client onboarding + broker sign-on.
- Signed a $1,500 retainer over the weekend.
- Closed 3 deals in a single week (before the week even ended).
🖥️ Training / Coaching Highlights
- You don’t need prospects to be emotional or “sobbing” to sell.
- You just need a clear, acknowledged problem that can be solved.
- Example: “I want to get into this space” → translates to → “I need more opportunities.”
- Discovery is about getting them to recognize the gap, not convincing them.
- The purpose of Bridges is to surface:
- If someone hasn’t tried anything yet:
🎯 Frameworks & Strategies
- Hell / Bridges / Heaven / Fuel (Expanded Use)
- Hell = current lack or misalignment (not always pain).
- Bridges = uncover objections early:
- Only go deeper if you sense skepticism.
- If no resistance shows up → move on confidently.
- Selling the Space vs Selling the Offer
- Some prospects are:
- You don’t force one path.
- Discovery reveals motivation:
- Case by case. No universal script.
- Third Path Strategy
- Adjust your marketing to target people already familiar with the space.
- Example:
- This removes the need to “sell the space” at all.
🧠 Mindset Lessons
- Wanting change = dissatisfaction (even if they can’t articulate pain).
- You don’t need to “double sell” if you ask better discovery questions.
- Authority comes from leading, not over-explaining.
- Confidence = treating your process like something you’ve done 10,000 times.
- People follow calm certainty.
🛠️ Group Q&A Highlights
- Preventing ‘I’m Thinking About It’
- Never send contracts and hope.
- Have them sign on the call.
- Hand-hold step by step:
- Overwhelm only happens when leadership is missing.
- Trust Through Guidance
- Contracts feel heavy when prospects don’t trust you to lead.
- Use analogies:
- Same thing on sales calls.
- Remote Agency Objections
- If someone refuses remote agencies:
- No case studies? Lean into:
- Client Wants to Pause (Despite Results)
- Vague answers = push for clarity.
- Be radically honest:
- Transparency invites transparency.
- Ask for feedback without trying to save the deal.
- Write feedback word for word — this becomes your improvement playbook.
- Shopping Around Objection
- Ask early in discovery:
- If they still want to shop:
- Give them criteria you know you win on:
- You disqualify competitors without selling.
- Inconsistent Revenue Rollercoasters
- Revenue inconsistency = metric inconsistency.
- Track what fluctuates most:
- If fulfillment is strong:
- Best structure:
- Underpricing hurts:
📚 Resources Mentioned
- Agency Sales Mastery course (price increasing soon).
- Hell / Bridges / Heaven / Fuel framework.
- SIPR objection framework.
- Inner Circle mentorship (private).
👉 Next week: Tightening close-rate consistency, fixing pricing confidence, and building a sales system that eliminates revenue rollercoasters.
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12/11/2025: Agency Sales w Aaron Brewer has been uploaded onto the course!
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