112 Discovery Calls in 2 weeks w/ AI Lead Magnets (42% Positive Response Rate)

Guys. I think I cracked outbound forever. I’ll break down the exact strategy below.

We ran a cold email campaign for one of our AI Automation agency partners using this AI lead magnet strategy and it got a 42.26% positive response with 112 opt-ins in 2 weeks...

We've gotten a total of 505 opt-ins over 49 days ✅

It’s actually getting overwhelming to the point where our calendar is so full that we don’t even have time to take all of the discovery calls.

Here’s exactly how I did it (feel free to copy me):

Cold email prospects telling them you already made them something valuable (in this case, an AI chatbot w/ voice features); make it very easy to say yes
Prospect replies positively (e.g. "sure, send it over")
As soon as they respond, automatically deliver the lead magnet with the following workflow:

Here are some examples of different AI lead magnets I've built (all 30%+ positive response rates):

Free AI Chatbot for your site (marketing agencies)
Free Mortgage Refinance Calculator (home refinance)
Free AI Voice Agents (local services)

Other examples of AI lead magnets, depending on your niche, could be:

AI Automation Agencies: Custom n8n workflow or automation personalized to them
Paid Ads Agencies: AI-generated video/picture Meta ads for their business
Web Design Agencies: Fully-generated custom landing page
SEO Agencies: Personalized SEO audits/competitor analysis of their site
Lead Generation Agencies: Sample cold email scripts and/or LinkedIn outbound sequences
Sales Agencies: Free AI Voice mock call agent / sales scripts for their offer
Content Agencies: Custom content calendar + sample carousel posts

All of these can be built with AI SDK + Mastra Workflows, and you can use Apify for the website content scraper to feed the LLM (here’s the free one I used):

I hope this is helpful - feel free to use it for yourself if you’re struggling with getting clients or booking discovery calls.

Happy outreach! 🏆

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