20d • General 🌎
04/13/2026: Agency Sales w Aaron Brewer
Agency Sales w Aaron Brewer been uploaded in the course!
Here’s the recap of what we went over if you missed it:
🚀 Subconscious Sales: How to Build Trust & Close More Deals Recap
🌟 Wins to Kick Off
- Closed 3 new clients and booked 3 more meetings using trial/giveaway strategy
- Resolved account issues and pivoted to YouTube Ads to keep momentum
- Strong consistency from members despite setbacks (shutdowns, bans, etc.)
🖥️ Training / Coaching Highlights
- Deep dive into likability in sales (inspired by Robert Cialdini)
- Key idea: People buy from people they like — but liking is BUILT, not random
- Your brain (and theirs) is wired to notice differences first → creates distance
- Your job: actively create similarity → reduces friction + builds trust fast
🎯 Frameworks & Strategies
- Mirroring (Subconscious Rapport Builder)
- Match their:
- Speaking pace
- Energy level
- Vocabulary (subtle, not robotic)
- Body language (lightly, naturally)
- Golden Rule:
- Don’t imitate → calibrate
Similarity (Active Connection Building)
- Look for:
- Background items (books, jerseys, photos)
- Shared experiences
- Language patterns (“hamster wheel”, etc.)
- Use it naturally:
- “Feels like you’re running on a hamster wheel…”
- “I noticed that—does that affect how you run your team?”
Pitch Simplicity Rule
- Keep pitch to ~5 minutes max
- Only show:
- Outcome (calendar, results)
- NOT process (ads, backend, etc.)
👉 “They don’t care about ingredients. They care if the food tastes good.”
Tailored Pitch > Scripted Pitch
- Only talk about what THEY said they need
- Everything else = noise → can unsell yourself
FUN Qualification Framework
- Financials → Can they pay?
- Urgency → Do they need this now?
- Need → Do they have a problem you solve?
Setting Call Goals (3 Only)
- Identify if they’re qualified
- Understand what motivates them
- Sell them on showing up to the next call
🧠 Mindset Lessons
- “Liking is not a vibe you hope for — it’s something you build deliberately.”
- Prospects feel your intent:
- Trying to close → they shut down
- Trying to help → they open up
- Trust =
- Able + Willing (internally AND externally)
Big Shift:Stop asking → “How do I close them?”Start asking → “Are they a good fit?”
Why prospects feel closed off
- Because YOU want the sale too badly
- Fix the internal → external tactics work
APR Technique (for resistance)
- Acknowledge → Notice the feeling
- Permission → Let it exist
- Release → Let it go, act anyway
👉 You are not your thoughts or feelings — act based on values
🛠️ Group Q&A Highlights
- You don’t need ad dashboards → calendar results are enough
- Don’t overload prospects with info → only answer what they ask
- Avoid putting words in their mouth → ask open-ended questions
- If prospect says “things are good”:
- Reframe → position them as high standards = improvement mindset
- If they’re closed off:
- You’re likely trying to sell → shift to understanding
- Discovery calls:
- Go surface-level but hit all key points
- Not deep dives — just qualification + motivation
📚 Resources Mentioned
- Internal training: X Marks the Spot (review recommended)
- Week 3 mindset modules (for selflessness + internal work)
- Daily value statement practice (align actions with identity)
👉 Next week: More advanced sales breakdowns + objection handling deep dives to help you close consistently without resistance
Attend the calls if you want to get live support!
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04/13/2026: Agency Sales w Aaron Brewer
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