🏎Get ready, Today I'm answering specific topic questions from the community discussions!

Premium/VIP members: I wont be able to make it to today's coaching call, but I want to be able to answer your project related questions or if you have any ideas that you'd want to share my DM's are open to answer. To all community: I'd love to know if you got one topic that you want to discuss on Thursday state of AEO call!, let me know if theres anything specific that you want to dive deep. An interesting Interview: This is an Sparktoro podcast with Mike King talking about the different details of AI optimizations and how they differ from traditional SEO, I like the focus on technicals and information retrieval, source: https://youtu.be/TOjda22Zatw?si=Mo0Xz1MlqL3dDH7q

[State of AEO Call Recording] [State of AEO Slide Deck] [The AEO Semantic Entity Guide] The digital landscape is constantly evolving, and for businesses to thrive, we must anticipate the next wave. Julian's latest session at the State of AEO call reinforced a critical truth: the game has shifted. Optimizing for the first page of Google is no longer enough. In the era of AI, we are running an influence campaign. Unlike traditional search, which ranks a few individual pages, AI has the capacity to pull from hundreds of different sources simultaneously to form an opinion about your brand. Our mission? To understand how AI synthesizes this massive ecosystem of data so we can engineer our businesses to be the undeniably recommended solution. 1. 🔍 The "Answer Budget": How AI Discovers and Validates Brands Think of AI as a highly efficient, yet energy-conscious human researcher. It doesn't blindly go to a brand's website first to see if they are the best; instead, it follows a logical "Answer Budget" workflow: - Phase 1 - Discovery (The Blogosphere): AI first consults industry-relevant blogs, review sites, and deep-dive content to gather a broad sample of brands that provide the solution to a user's problem. - Phase 2 - Validation (The Community): Next, AI turns to second-order websites to qualify those brands. It scans Reddit, community forums, social media, and directories to check public consensus, positive reviews, and real-world reputation. - Phase 3 - Fetching (The Brand Site): Only after AI has made up its mind about recommending your brand does it finally go directly to your website to pull specific product details, pricing, and features. 2. 📱 The Modern SERP & The Future of Discovery