24d (edited) • General discussion
Color & Speed Change of Ad to REVIVE Fatigue
UPDATE SEPT 7 (SUNDAY): This edited B&W intro video w/ sped up footage has produced as 25% reduction in CPL so far, but it's a weekend, so we need to see how it does into MONDAY and TUESADY
Just sent an email about this, but I want to give a behind the scenes look at the simple change I did.
So the concept here is that I spend up a previously successful ad by 1.2X times plus changed out the intro to be B&W, that's it...
RESULTS = revived performance.
And it makes sense to me.
When I ran heavier on META with static images I would often change the color temp or move to B&W or Sepia to keep that same winning ad going.
The speed up thing, I hadn't thought of and credit to a client of mine who suggested it yesterday.
Here's a quick behind the scenes look at it, just simple changes in DESCRIPT but most editing apps can do this.
0
4 comments
Color & Speed Change of Ad to REVIVE Fatigue
skool.com/ad-intelligence
👉 Weekly calls + community for media buyers. Fix your ads, scale faster, and get direct answers from Ian.
Leaderboard (30-day)
1
+5
2
+3
3
+2
4
+2
5
+1
Powered by