OK, this is pretty slick...HeyGen just launched a "create video from prompt" agent. And initial results aren't half bad. https://www.loom.com/share/faf8838197e84ac88df4ac70a5e41181

Hey Ian! Thought it might be easier if I recorded a quick video: https://www.loom.com/share/1da300175ce14bcd972f31296d651b2b?sid=ba5f60b9-84e3-48b9-adf4-5a35bc3845ca

Hey folks I have some new stuff coming for classroom on YouTube TV ads , hijacking creative from other industries for our own markets with GPT, and how we use all our best ads ever to combine and create new hook ideas for new markets with ai. But what else do you guys wonder how to do? Scripts? Intros and hooks? Testing frameworks? Hit me below!👇

Something I do when I get stuck (for inspiration) is 1 - Go to FB ad library, TikTok Ad library, you Favorite YT ads spy tool (I use Vidtao) and grab some great performing ads. They don't have to be in your industry, but they should be direct response style 2 - Open a new chat GPT thread and ask it to behave as an amazing copywriter, and tell them they are tasked with examining successful ad scripts from other industries. Their job is to analyze these other ads and pick out what about them made them KICK ASS and then using these ideas to spin up new hooks and angles for your own offer/client. Make sure to give GPT the top level overview of your offer (e.g. a life insurance company targeting moms & dads, offering them $500,000 in life insurance from $10 bucks a month with one call, no medical etc.) 3 - Press go and feed it scripts When I do this I almost always get great ideas for ads that I can test which I haven't come up with before. Plus they are coming from another industry versus my own. I'm going to make a more in-depth training on this, but for now I will post the YouTube video I did on this so you can see what I mean live.

Hey folks! Someone asked about this last night, so wanted to show a quick behind the scenes of what we do for taking PORT style ads and creating LANDSCAPES from them. There are a few styles we do, but this one is pretty damn reliable when we do it. We call this a side x side format, as you'll see in the video. We create color panels that align to the side of the person on the screen, and then use captions, b-roll etc. to fill in the "blank space" that the original portrait video doesn't take up. This lets us re-purpose a video ad that may have crushed it in a vertical placement like shorts, reels or TikTok for a landscape format for YouTube instream or even FB infeed.