Hey folks. Sorry for last min change, I am moving our call to 1:30PM EST today, I have to grab only of my kids from school, and didn't expect that earlier. Sorry for last min change.

A little trick I use to help me come up with avatar ideas is to use stock images to give me inspiration. This helps me think of.. Hmm, what would they look like? What would they be wearing? What type of setting are they in?? I'm doing a bit of this today, and recorded a quick overview of what I do for this. I'll add this video to the MICRO LESSONS course too in the Classroom section. https://www.loom.com/share/2d34a8f4f3384c9c99f7f25c3874a5cc?sid=f03f1463-faeb-4749-8d4a-85cca0b91b4c

Was working on some SHORTS for a quick consulting gig I'm on and wanted to show how I piece them together in real time (theory is one thing, but seeing it is another). So check in the class room and there's another lesson in the MICRO course.

Hey folks I have some new stuff coming for classroom on YouTube TV ads , hijacking creative from other industries for our own markets with GPT, and how we use all our best ads ever to combine and create new hook ideas for new markets with ai. But what else do you guys wonder how to do? Scripts? Intros and hooks? Testing frameworks? Hit me below!👇

I uploaded a short lessons this afternoon regarding how we setup our demand gen campaigns in different accounts based on the amount of budget someone is spending, and a focus on what placements to target (and specific creative we make for this placements). This strategy helps eliminate CHAOS and allows us to focus on ensuring the best campaigns and placements are running effectively. This means we can build new creative for the right placements, ensure the best audiences and campaign types don't go stale etc. You can watch it in the classroom area under a new course I setup called MICRO LEARNINGS. I'll be adding more to this section in the coming days, next up is TV campaigns.