I just watched a video on making Adana kebab, and I was completely hooked. It started with the chef saying, “60% beef, 40 lamb,” and that immediately grabbed my attention. She then went on to explain how she put the mix together, adding green chilies, red chilies, and then pulled out a dark red ingredient. She cut it open and said, “I’m not going to use the seeds, I’ll save them for the earth.” 💥 She then soaked the chopped chili in boiling water, explaining that this step adds flavour and a little heat without overpowering the dish. She also highlighted that you can’t have a kebab without the right meat. Within seconds, she showed a butcher chart, pointing out the different cuts and explaining why certain parts are juicier, like around the ribs, where more fat equals more flavour again I was 💥💥. Then she moved on to cutting the salad, seamlessly continuing the recipe. The whole presentation reminded me of Alex Hormozi and Leila’s style, clear, engaging, and totally controlling your attention. It’s the kind of content that’s so good you can’t help but share it. I genuinely think your content could benefit from this style. Emulating this type of video—clear, captivating, and educational, could make your audience pay attention, share, and engage. Use it to your advantage, emulate, and win.

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