The frame you have when talking to leads directly will impact the way you talk to them.
On skool, we've been able to bring many of our leads which have brought in over $50000 in sales over the last few months. One thing we've prioritized in doing this is making sure our clients actually feel like they're gaining something from working alongside us.
It works perfectly, as it means we don't really even have to convince the prospect to work with us.
They get convinced to work with us on their own volition.
How do we do this? by actually understanding each of our clients in unique ways; their goals, their dreams. their fears and ambitions.
The more you understand leads the easier it is to attract them, and that's just one step towards actually closing them.