Day 1 - The Foundation: Know Your Supplement Avatar
Before You Advertise: Who Exactly Are You Selling To? Most supplement brands fail before they even start running ads, because they skip the audience research. If you’re marketing without a clear customer avatar, you're burning ad dollars. Here's what you need to define before you run paid ads: - Demographics: Age, gender, location - Psychographics: Fears, goals, daily habits - Pain points: What keeps them up at night? - Buying behavior: Do they purchase on impulse or after research? Example Avatars: - Fitness-focused moms 35-45, dealing with low energy. Supplements for hormonal balance. - Men 45+, worried about heart health. Omega-3 and blood pressure support supplements. Comment below with your supplement avatar, or post your best guess and I’ll help you refine it.