Day 1 - The Foundation: Know Your Supplement Avatar

Before You Advertise: Who Exactly Are You Selling To?

Most supplement brands fail before they even start running ads, because they skip the audience research. If you’re marketing without a clear customer avatar, you're burning ad dollars.

Here's what you need to define before you run paid ads:

Demographics: Age, gender, location
Psychographics: Fears, goals, daily habits
Pain points: What keeps them up at night?
Buying behavior: Do they purchase on impulse or after research?

Example Avatars:

Fitness-focused moms 35-45, dealing with low energy. Supplements for hormonal balance.
Men 45+, worried about heart health. Omega-3 and blood pressure support supplements.

Comment below with your supplement avatar, or post your best guess and I’ll help you refine it.

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