Hey team, We are going live for our Live Training in just 7 minutes. To register and join, you may click below: https://event.webinarjam.com/register/205/gmvwrsrv See you in a few! Marco Garcia Co-Founder & COO Rocktomic Labs!

Hey Rockstars! Hope all is great - Funk Roberts here and I thought I would share a video of where things are at for us right now...as we are in the implementation phase - goal is to launch September 1st - I have a Fitness membership for Men over 40 (online) and so these are the supplements that will be implemented into this programming, marketing, app, etc Funk

Hey team, This week we will continue our Live Training & Bootcamp Sessions, where we’ll take a deep dive into our onboarding process and show you exactly how to launch your supplement brand the right way, fast, efficiently, and with a clear path to financial success. To register and join, you may click below: https://event.webinarjam.com/register/205/gmvwrsrv See you on Thursday! Marco Garcia Co-Founder & COO Rocktomic Labs!

Below you will find a clear, step-by-step guide for creating a Facebook ad campaign that actually works for supplements (while staying compliant): 1. Prepare Before You Open Ads Manager - Know your offer: Which product, bundle, or promo are you pushing? - Define your audience: Age, gender, interests, behaviors, location. This should have been already completed in Step 1 of your onboarding process with Rocktomic Labs. - Compliance check: Facebook is strict with supplements, so avoid disease claims (no “treats,” “cures”), focus on supporting or helping. - Creative assets ready: At least 3-5 ad images/videos + 3 versions of ad copy. 2. Create Your Campaign In Meta Ads Manager: a. Click “Create.” b. Choose Objective: For sales, pick Sales; for lead gen, pick Leads. c. Name your campaign (e.g., “Berberine Launch - Cold Traffic - US Men 40+”). d. Turn on A/B testing if you want to compare creatives or audiences. 3. Build Your Ad Set (Audience + Placement + Budget) - Conversion location: Your website or Shopify store (pixel required). - Audience targeting: Cold traffic: demographics + interest targeting (“Health & Wellness,” “Low Carb Diet,” “Men’s Health”). Warm traffic: website visitors, email list uploads, FB/IG engagers. - Placements: Start with Advantage+ Placements (FB + IG feed, Stories, Reels). - Budget: $20–$50/day per ad set to start (enough for learning phase). 4. Create the Ads - Format: Single image, carousel, or video. Video often works best for supplements. - Primary text (first 2 lines = hook): “Men 40+: Struggling with energy, weight, or focus? Here’s a better way.” - Headline: Short & benefit-driven (“Support Healthy Blood Sugar†”). - CTA button: “Shop Now” or “Learn More.” - Destination URL: Direct to product page or a dedicated landing page. 5. Compliant Copy Tips for Supplements - Use structure/function language: “Supports healthy…” or “Helps maintain…” - No before/after pics that imply medical change. - Avoid “you” + symptom in same sentence (“If you have high blood sugar” is a no). - Always include your disclaimer in small print or on the landing page.

Goal: Build authority, trust, and engagement by offering value through education, not just sales pitches. Why It Matters: Today’s supplement buyer isn’t passive. They're doing research before purchase, especially when it comes to their health. If your brand is the one teaching them what works, why it works, and how, they’re far more likely to buy from you and stay loyal. Education = Trust, Trust = Sales. What To Educate On: 1. Ingredient Spotlights 2. Common Problems & Solutions 3. How To Use Your Product 4. Science Made Simple Formats You Can Use: - Reels & TikToks (quick tips) - Carousel posts (step-by-step educational breakdowns) - Blog posts or email newsletters - YouTube videos (for deeper dives) - Infographics (great for Pinterest and Instagram) - Podcast mini-episodes Real-Life Examples: - Brand: Ritual.com – Shares detailed blog content about every ingredient they use, including sourcing and purpose. - Brand: Symbiome.com – Educates about the microbiome and skin barrier, using science as the backbone of their marketing. Pro Tips: - Don’t overwhelm — keep it bite-sized. - Use analogies and visuals to explain complex terms. - Always tie back to your product (but subtly). - If you’re on camera, be warm, confident, and real — not salesy. Action Steps for Today: 1. Choose 1 product and identify one key benefit or ingredient to highlight. 2. Create one educational post (Reel, carousel, email, or blog). 3. End the post with a light CTA, like “Want to learn how this fits into your health routine? Check out [Product Name].” Let me know how it goes!