A couple weeks ago, Ben Settle ran an email with the subject line: "How to advertise to my list in one of my daily emails" In a nutshell, Ben was selling ad spots in his newsletter. 200 words. $7k. I nervously hovered above my keyboard for a few minutes, trying to make up my mind whether or not to take one of the spots before they are all gone. Which brings me to: *** Magic List-Growing Secret #6 That Big Email Doesn't Want You To Know: Newsletter ads (with a really great offer) *** I chose not to buy one of Ben's ad spots, but I seriously considered it, because newsletter ads have been one of the best ways I've found to grow my list. I have run newsletter ads that got me hundreds of new subs... and that paid for themselves within an hour. Eg: A couple years ago, I paid Daniel Throssell $1k for a 50-word ad in one of his daily emails. I got something like 500 new subscribers thanks to that overnight... and because I offered a one-time offer on the thank you page, which I sold for $100, the ad paid for itself in the first hour, and then went on to make me some money. At the same time, I have run newsletter ads that went absolutely nowhere. They got me no leads. Or got me some leads who never bought anything. Lessons learned, for me and for you: #1. Philosophical and format and audience fit I wrote in Magic List-Growing Secret #5 how I have been limited in my thinking on list swaps, to people who write daily emails and run a personality-based newsletter. Maybe that doesn't make too much sense when doing list swaps, which are free. But I think it definitely makes sense when paying a few hundred (or even a thou or more) for an ad. I can't prove it, because I haven't done enough testing. But my thinking is, I only want to advertise to people who have already proven they enjoy reading something like my daily email newsletter. In addition, I want to make sure these are people who are in the "Maverick Segment."