The LIE your clients will love.
Donāt make the mistake most copywriters make⦠Iāve seen beginners, intermediate, and even advanced marketers f@*k this up. But donāt worry, you wonāt suffer the same fate. Iām talking about being too honest. My approach? āLieā to your prospects. And the crazy thing is⦠⦠theyāll love you for it. Hereās how I do it to give you some context. If the client is expecting 5 emails from me, Iāll tell them Iāll write 5, BUT Iāll send them 7 instead and not charge them. Why? To give them some extra value they can use and make extra money from. These little gestures help you to stand out. Because of reciprocity, your clients are likely to work with you more because you overdeliver. They see your passion. Your actions speak louder than 1000 words.