Hey! I have spoken about lead gen before and wanted to drop my thoughts on acquiring clients through cold email. Most people overcomplicate this and, to be honest, the simpler it is, the better. Here is a basic structure you can follow: 0. Subject line: test simple vs hyperpersonalised 1. First line: explain why you're reaching out 2. Second line: through some social proof 3. Third line: CTA 4. Fourth line: signature 5. Fifth line: P.S. Surprisingly, a PS line works quite well, especially when you say something in the subject line that you can't really tie into the main message. Hope that helps! Feel free to reach out if you have any qs.

Hey guys, I'm debating between two cold DM/text messages and would love your thoughts. I’ve used the first one before with some success, but nothing amazing. I recently came across the second one online and I’m considering giving it a try. Which one do you think works best? Appreciate any feedback! 1st Message: Good afternoon ....., My name is Yash Mohan. I came across your coaching practice on .... and thought I might be able to offer something of value to you. I took a look at your current website. There's a lot of useful information on it, but compared to others in the coaching space, I noticed there’s still room for improvement when it comes to the overall look and feel. That’s a pity, since your website is often the first impression people get of your practice. And in coaching, where trust and personal connection are so important, that first impression can really make a difference. With my company, Yash Designs, I help coaches design and build modern, professional websites. Sites that truly reflect who you are as a coach, and that help attract more of the right clients with ease. Would you be interested in receiving a free, no-obligation concept version of a redesigned website? There's absolutely no commitment, it's simply to show you what's possible. You can already check out some examples of my work at www.yashdesigns.nl. I'd love to hear whether you’d be open to a quick introduction! Warm regards, Yash Mohan from Yash Designs Dutch LLC: ...... Phone: ...... Mail: .... Website: ..... 2nd Message: Hey ...., I came across your company, ...., on Instagram and was really impressed with your work. When I visited your website, I saw that it already contains some good information, but I also noticed some room for improvement in terms of design and user experience. That’s why I went ahead and created a first version of a new website for you. Would you be interested in taking a look? Best regards, Yash Mohan from Yash Designs Dutch LLC: ......

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Hey guys, Started this business in the middle of April, so far have done 6 client websites and working on 3 at the moment. What do you guys think about my website (not all projects are on it at the moment)? There is a button in the navigation bar to change it from Dutch to English. Would love to hear your opinions and feedback. Cheers! https://www.yashdesigns.nl/

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