Hey!
I have spoken about lead gen before and wanted to drop my thoughts on acquiring clients through cold email.
Most people overcomplicate this and, to be honest, the simpler it is, the better. Here is a basic structure you can follow:
0. Subject line: test simple vs hyperpersonalised
- First line: explain why you're reaching out
- Second line: through some social proof
- Third line: CTA
- Fourth line: signature
- Fifth line: P.S.
Surprisingly, a PS line works quite well, especially when you say something in the subject line that you can't really tie into the main message.
Hope that helps! Feel free to reach out if you have any qs.