People talk a lot about who should join their group, describing their niche and defining their client persona. But a negative persona is just as important. Roast & Promote is a place for people to share their work, get honest feedback and network with high quality people who are building brands online while having fun with advertizing. It's not a place for: - People who think their work is already perfect and are not open for feedback - People who are not willing to build a real business and are instead looking for shortcuts and money hacks - People who can't have fun and who do not tolerate my nerdiness. I think my dragon mascot works in favor of keeping those away. Roasts,BBQ, dragons, videogames, pop culture parodies are stuff that I do very often, it's not just a free audit group. What about you? Who is just not fit for your group?

I thought more communities meant more reach. What it actually meant was the same people seeing me over and over. Plenty of members belong to a dozen communities. So if you're posting in 40, the overlap isn't small. Those members were getting notified about me several times a day, sometimes the same title sitting in two different feeds. A few of them said something. Politely, but they said it. I'd been counting communities. I should have been counting people. Three things changed after that. I cut the number right down. I post mainly in my own now, plus a couple of others where the audience is actually different. I use Panda to schedule posts across different parts of the day, so anything that does overlap lands hours apart instead of together. And I don't reuse a title across communities. Same idea is fine. Same title just looks like broadcasting. Worth remembering that reach isn't the member count. It's whoever hasn't already seen you somewhere else that morning. If you're working out how YouTube feeds a Skool community, that's what I write about in The Content Revenue Lab: https://tinyurl.com/TheContentRevenueLab Des

Every week, the members of Roast & Promote compete to earn a pinned post that advertizes their links at the top for 7 whole days. To win you just need to join and give feedback and insightful comments to other people's posts. And every month I make extra posts to celebrate the champions in a different nerdy fashion. - In may they became Game of Thones royals - In june they became fantasy legends and had an epic song writen for them - In july they became PS2 game characters - And now they are comic book superheroes! Want to be featured among the Champions of September? Let's make advertizing fun! Join us at the grill!

I have the impression that most people on Skool don't care about it at all as much effort as you put on it and as much as you try to remind your members to checking it out. I believe unless you have a big reputation outside of skool, with a very high ticket offer, people won't care about your playbook, your course or ebook. Most people join skool and enter your group to engage and get support, so they hang out much more on the feed. In my case in particular I don't sell courses or framworks. I sell an opportunity for networking, feedback and collaboration at Roast & Promote. There are plenty other places where people can passively consume content, my skool group is not for that. So my classroom is a fun way to organize posts that you can interact with at any time. - The roasting classes are where people get situated in the community. No long manual, just straight up answers to questions people have in post format that you can check or ignore. - The pitch exercises are fun exercises for you to do self promotion in challenging ways. - Marketing and tech classes are colections of posts that have comments as valuable as the post itself. - I also have a collection of ideas for communities that you can critique and steal at any time. And all of that is open even if you choose not to join the community.

You problably saw me around. I'm very active here. Is Roast & Promote too scary for you? I know that's a big reason for a lot of people not joining. If you think roasting is scary, please check this post. Some others might not resoate with my nerdy sense of humour. Or there could be some improvent need in my about page that I'm missing. I know that I should work on a VSL and better testimonials. But is the copy good?