Honest question for the group: Assuming the tech gets there, would you actually buy a humanoid robot for your home? If it could fold laundry, make beds, and tidy up autonomously, would you trust it in your house or hard pass?

Jimmy Chickey's one-prompt newsletter post sent me down a rabbit hole to. I built my own version for Zona Norte, Buenos Aires — and changed one thing that changed everything. I added two sections: trusted home vendors, and recommended local businesses. That's the whole trick. Because now I have several reasons to reach out to every shop owner and every contact in my area and ask: - "Is there a service you keep needing and can't find?" - "Do you know someone who's genuinely great at what they do and deserves to be recommended?" - "Which are the best restaurants and cafés around here? Vote — and tell me whether you're picking them for the price, the food or the location." Nobody says no to those. And each answer turns into four touches — I ask, I feature them, I tell them they're in, I ask them to share it with their own customers. None of those sound like selling. Nobody says no to that call. And each one turns into four touches — I ask, I feature them, I tell them they're in, I ask them to share it with their own customers. None of those sound like selling. Why I actually do it: - Positioning. If I'm the one curating who's worth knowing around here, I become the reference point for the area — not just another agent farming it. - Referrals. These owners talk to dozens of neighbors a week. Once the relationship is real, they start sending people my way, and I bring them into how I share referrals so it's worth their while. - Collaboration. Further down the line, there's room to work together on reaching each other's audiences. Their customers and mine overlap more than either of us realizes. The newsletter is never the product. The conversation is. Want the full breakdown? I put together a doc with the complete system and the exact prompt I use to build it each month. Let me know in comments if you want to have it. And if you've got an idea to add to this — another section, another question worth asking, something that worked in your own market — I'd really love to hear it.

Type this into Claude and be amazed. I save the newsletter as HTML so that it fits nicely into KW Command Emails :) - obviously, customize as needed. PROMPT: You are a real estate agent and a graphics artist. I need you to create a two page newsletter that I can email to my clients in Henderson, Nevada. Find me interesting events, activities coming up in the city and some interesting market stats. I am with Keller Williams Marketplace and I want it in html code so I can paste it back into KW Command. Make sure you have active links so that the readers can find more information. Remind me every month on the 25th to do this. Ask me any questions you need to do a good job.

Most people start with the wrong AI question: “What can this tool do?” A better question is: “Where is my business currently losing time, speed, consistency, or opportunity?” Your constraint is usually in one of two places: 1. The front end: not enough qualified opportunities coming in. 2. The back end: too much manual work to serve people well at scale. AI is most valuable when it is applied directly to the current bottleneck. Otherwise, you can spend hours building something impressive that does not materially improve the business. What is the bigger constraint in your business right now: creating opportunities or servicing them?

When we're deep in the weeds building systems and dialing in workflows, it’s easy to ignore the real fears people have with Artificial Intelligence. - Can this tech actually be trusted? - How might it impact the future for our children / future generation And in a relationship business like ours—if a machine can pretend to care better than we can, how do relationships evolve? But the video flips that fear into the exact reason we do this. If we use AI to buy back our time, the end game shouldn't be isolation. It should be using that time to build deeper connections, be better leaders, and actually be more human. Take a minute and a half to watch it. Which question hits closest to home for where you're at right now?