The Funnel Wasnโt the Problem โ My Story Was
For 6 months straight, I pushed a funnel uphill like it was a broken shopping cart. Tweaksโฆ testingโฆ sleepless nightsโฆ and still not a single conversion. I thought the tech was broken. I thought maybe funnels just โwerenโt my thing.โ I even thought my audience wasnโt out there. But the real issue? My message wasnโt speaking to what my customers actually needed. Then โ plot twist โ someone I met through a trusted program asked me one simple question: โWhereโs the heart of your offer? Why would a human care?โ That hit me like a KPI report at year-end review. This certified copywriter helped me stop describing what I doโฆand start storytelling why it matters. Suddenly, my offer sounded like the transformation I always intended. Not hype. Not pressure. Just truth that connects. Now my funnel isnโt a burden โ itโs a bridge. If anyone else is feeling like their message is stuck in โcorporate robot modeโโฆ I definitely get it. Happy to share more about what changed and how I approached it โ just let me know if youโre working through something similar!