The Funnel Wasn’t the Problem — My Story Was

For 6 months straight, I pushed a funnel uphill like it was a broken shopping cart.

Tweaks… testing… sleepless nights… and still not a single conversion.

I thought the tech was broken.

I thought maybe funnels just “weren’t my thing.”

I even thought my audience wasn’t out there.

But the real issue?

My message wasn’t speaking to what my customers actually needed.

Then — plot twist — someone I met through a trusted program asked me one simple question:

“Where’s the heart of your offer? Why would a human care?”

That hit me like a KPI report at year-end review.

This certified copywriter helped me stop describing what I do…and start storytelling why it matters.

Suddenly, my offer sounded like the transformation I always intended.

Not hype. Not pressure. Just truth that connects.

Now my funnel isn’t a burden — it’s a bridge.

If anyone else is feeling like their message is stuck in “corporate robot mode”… I definitely get it.

Happy to share more about what changed and how I approached it — just let me know if you’re working through something similar!

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