Framework: Intent Flow Mapping
What it solves: Most beginner marketers jump straight into tools, ads, or design. Intent Flow Mapping forces you to answer one question first; what is the visitor trying to achieve at each step, and what should happen next? Why most people miss it: Because it’s invisible. There’s no dashboard, no fancy software, no badge. So people skip it and end up with websites that look fine but don’t convert, don’t guide, and don’t make money. Example: Before I touch design, ads, or copy, I map intent flow. What the visitor wants → what the page answers → what action comes next. Most sites skip this entirely, then wonder why traffic doesn’t turn into clients. This step doesn’t feel exciting — until you see what changes when it’s mapped.