IAU Paid Traffic Call Recording + $2400 #WIN From FB Leads Already π€―
What an AMAZING call we had today!!!! And big shoutout to @Stephanie Ouellet who closed a $2400 commission life insurance deal in her first 5 leads that she generated by HERSELF after implementing the 30-Min Life Insurance Ads training. Crazy to think how the next 100 leads will turn out and how we still found some great optimizations to do on your ads π For the other IAU members who missed it, here is the recording: https://www.skool.com/agency-builder-incubator/classroom/4eaea688?md=9c5059cc00694b1d8e921d55fcf0ac1e Here were the key takeaways: - Optimized ad campaigns for Stephanie, Michaela, Ngozi, and Alexander by analyzing performance data and making tweaks to images, text, targeting, etc. - Recommended launching separate campaigns targeting seniors (55+) as that audience often converts well - Discussed importance of finding the right balance between qualifying questions (for lead quality) and reducing friction (for higher volume) - Advised expanding targeting to more states/provinces once initial campaigns are profitable to increase audience size and lower costs - Emphasized focusing on cost per acquisition rather than just cost per lead by improving sales skills