IAU Paid Traffic Call Recording + $2400 #WIN From FB Leads Already 🤯

What an AMAZING call we had today!!!!

And big shoutout to

who closed a $2400 commission life insurance deal in her first 5 leads that she generated by HERSELF after implementing the 30-Min Life Insurance Ads training.

Crazy to think how the next 100 leads will turn out and how we still found some great optimizations to do on your ads 🚀

For the other IAU members who missed it, here is the recording: https://www.skool.com/agency-builder-incubator/classroom/4eaea688?md=9c5059cc00694b1d8e921d55fcf0ac1e

Here were the key takeaways:

Optimized ad campaigns for Stephanie, Michaela, Ngozi, and Alexander by analyzing performance data and making tweaks to images, text, targeting, etc.
Recommended launching separate campaigns targeting seniors (55+) as that audience often converts well
Discussed importance of finding the right balance between qualifying questions (for lead quality) and reducing friction (for higher volume)
Advised expanding targeting to more states/provinces once initial campaigns are profitable to increase audience size and lower costs
Emphasized focusing on cost per acquisition rather than just cost per lead by improving sales skills

12 comments