Okay, so on today's Marketing Meet Up we talked about touch points (and touching vs groping LOL) and what works for each of us. I went to Gerald and asked about additional touch points I may not be doing in my business and he gave me a 12 touch sequence that I actually don't hate at all, and if you break this down by months, it's a year of light touches to stay front of mind. What do you think? The Intentional 12-Touch School Marketing Sequence Goal: Move schools from “Who is this?” → “We like her” → “We trust her” → “Let’s try her” Each touch has a purpose. Nothing is random. TOUCH 1 — Warm Awareness (Mail) Format: Postcard Purpose: Introduce your name + face - Bright, happy, kid-forward - One clear sentence: “We specialize in stress-free, personality-filled school portraits.” - No call to action beyond website or IG This plants the seed. TOUCH 2 — Soft Digital Reinforcement Format: Email Purpose: Connect postcard → human Subject ideas: - “Hi from a local school photographer ” - “Quick hello from Snap Happy” Content: - Who you are - Why you love schools - 2–3 bullet points on how you make picture day easier Now they recognize your name. TOUCH 3 — First Phone Call Format: Call Purpose: Gather intel, not sell You’re asking: - Do they have a photographer? - Are they happy? - Who’s the best contact? Even a voicemail counts as a touch. TOUCH 4 — Handwritten Note (After Call or Voicemail) Format: Card Purpose: Be human + memorable Example: “So nice to connect (or attempt to!)—just wanted to say hello and introduce myself.” Almost no one does this. That’s why it works. TOUCH 5 — Value Letter (Mail or Email PDF) Format: 1-page letter Purpose: Position authority Topic ideas: - “5 Ways to Make Picture Day Easier on Teachers” - “What Parents Appreciate Most About School Photos” No selling. Soft PS only. This says: I know schools. TOUCH 6 — Social Touchpoint Format: Follow + engage Purpose: Familiarity - Like a few posts - Comment genuinely once - Maybe share a post to stories

This kit is for schools that say: - “We’re happy with our current photographer.” - “Now isn’t a good time.” - “Maybe next year.” Goal: Stay welcome, stay remembered, and be the first call when they’re ready. This is not a sales push. It’s professional, respectful relationship-building. WHEN TO USE THIS KIT Use immediately after: - A call where they’re happy with their current photographer - A polite email response declining for now - A conversation that ends with “not right now” WHAT’S INSIDE THE KIT 1️⃣ “Not Yet Is Okay” EMAIL (Send Within 48 Hours) Purpose: Remove pressure + earn trust Subject Line Options: - Totally understand — thanks for sharing - Appreciate you getting back to me - Happy to stay in touch Email Template: Hi {{Name}}, Thank you so much for taking the time to chat with me / respond — I really appreciate it. I completely understand staying with a photographer you’re happy with. That kind of consistency matters so much in schools. If it’s okay with you, I’d love to stay in touch and be a resource if you ever need one — whether that’s for future picture days, special events, or even just quick questions. No pressure at all. I’m always happy to reconnect when the timing feels right. Warmly, Lauryn 2️⃣ HANDWRITTEN CARD (Optional but Powerful) Timing: 3–5 days after email Purpose: Be memorable + human Card Script: Hi {{Name}}, Just wanted to say thank you again for the kind conversation. I loved learning more about your school. If our paths cross again down the road, I’d love that — and if not, I wish you a smooth and joyful school year. — Lauryn 3️⃣ ADD THEM TO THE “NOT YET” NURTURE LIST Purpose: Gentle visibility without selling Cadence: - 1 email every 3–4 weeks Content Themes: - Picture day tips for directors - Behind-the-scenes moments - How you handle common pain points (tears, weather, shy kids) - Seasonal reminders (graduation, spring photos, class groups) Rule: If it sounds like a sales email, rewrite it.