People who make lotsa money will often share the same "secret" to their success: "Make more offers" An offer = deliverables + packaging + terms + target audience Change any of the four... and you've got a new offer. Which you can then put in front of your list. And make money from, because it's NEW. If you wanna boast about how many unique offers you made to your list recently... ... whether publicly in your emails... or to a sublist... or behind the scenes, on calls or in 1-1 emails... ... comment below and let us know. And if you didn't make a lot of offers in March, that's fine. I mean, it's April now. March is passed. You have a new shot this month. Make a new offer. Or take an old offer you've already made... And change the deliverables, or the packaging, or terms, or the target audience, or any combination thereof. If you have ideas for what you could do, or better yet, plans for what you will do, comment below. I'd love to hear what you're doing, and maybe writing it out will even prove helpful to you in some way.

Good news, everybody: Vinnie Vincent, formerly a guitarist for Kiss from 1982 to 1984, has just released a new album, Guitarmaggedon. Guitarmaggedon retails for $2M. Yes, two million dollars. $2,000,000, for a single copy. I haven't heard the album yet – you have to pay for that, and I don't have $2M in cash right now — but I know it features bangers like: - "Heavy Metal Poontang" - "Rocks On Fire" - "Ride The Serpent" - "Cockteazer" If you're not a big VV fan, you might wonder who or what would possibly pay $2M for a 10-track album by a washed-up, second-rate, 73-year-old rock star. I don't know. I also don't know if Vinnie will be able to sell even a single copy of this album. But he does have something working in his favor. For $2M, Vinnie is not just selling a single digital copy of Guitarmageddon... ... he's also selling the licensing rights. In other words... pay Vinnie $2M today, and you could be slinging Heavy Metal Poontang for the rest of your life, and keeping ALL THE MONEY. I bring this up because I have lately been thinking about the value of tying in an offer to money — whether it ties naturally to money or not — in order to make it feel like your prospect is effectively buying "money at a discount." This morning, I came up with 10 ideas for tying an offer into money [update: 11]. "Licensing" was #3 on my list. I would like to share my complete list with you... but I also want to hear if you have ideas I didn't come up with. So I propose a nice little round of Sunday-morning Marketing Battleship. Here's how that works: Tell me your idea for tying an offer into money. If I have that same idea on my list, I'll tell you so. If your idea is not on my list, you get a hit, and I'll share an item on my list that I haven't shared yet. You win when I'm completely sunk and out of ideas. Are you game? Then fire away below and tell me your idea, or two or three, for tying in an offer to money, and making your offer feel like "money at a discount."

Time for the Episode 2 of the reality TV show known as Daily Email House! As you might know, last month I ran an auction here in Daily Email House. It went purty good. The winning bid was $31k. The winning bidder was @Nick Bandy, who I endorse for President and also to guide you to bigger, better clients and more stability. All that was Episode 1 of Bejako Reality TV. In the aftermath of Episode 1, I had a number of people reach out and say... "Yeah auctions are good and all, BUT what if you're not auctioning off custom, unique, done-with-you stuff? What if you've got, say, a course, which has infinite copies? How do you auction that off, huh? I could tell ya. But I'd rather show ya. And that's why I'm gonna hold: Episode 2: An EVERYONE CAN WIN auction! Along with people asking me how to auction off courses and such, lots of people asked me to create a course on how to run an auction. To everyone who wrote me that, I said that will not be happening, because that course already exists, and it's the course I myself followed in running my auction. And combining those two ideas — a course on how to run auctions, and an auction for a course — we get the main plot line of Episode 2. Here's what's on offer: ⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐⭐ 1. The "24 HOUR FUN AUCTION" training ===> This training was originally ONLY available inside Travis Sago's $2k/year Royalty Ronin community ===> I followed Travis's training STEP BY STEP in running my own auction, and Travis's auction secrets are absolutely responsible for this auction going up to $31k the way it did. ====> Everybody else who you might have seen running an auction lately is following this same blueprint — because it works! 2. My own notes on Travis's "24 HOUR FUN AUCTION" training ====> I went through this training twice: once before my auction, and once after the auction, with new understanding. I'll share with you everything I think is key in this training 3. Everything I learned from my own auction (51 points)

@Ann V comes up with a great suggestion: "What if we had a dedicated weekly thread just for sharing what we’re currently working on? Not the finished product, not the big win, but the messy middle. It could be, 'I’m struggling to write the hook for this email,' or 'I’m trying to figure out this new landing page layout.' This lowers the bar for sharing, makes success feel more achievable, and directly creates those "if they can do it, I can do it" moments." I think this is a great idea, and so I am officially kicking off this thread right now. I'll even share my "messy middle" situation in the first comment below.

My friend Marci has a note on his phone that's titled: "The last time I did something for the first time" In this note go things he's done for the first time, plus the date that he did it. A few PG-rated examples: March 2. First time eating jelly fish March 8. First time going to midget boxing March 10. Swimming with a million sardines June 7. Pickleball June 19. First time I tried an electric bike August 23. First time I saw a Lamborgini Countach It's a great habit to keep track of this, and something I started doing also. Not only does keeping track of this make life more interesting, both during (encourages you to try new stuff, like eating jelly fish) and after (helps you remember that your life is indeed rich, or richer than you think)... ... but it's useful if you are trying to use your email list to pay for a house. As Samuel Johnson said back in the 18th century: "Novelty, great novelty, is the soul of an email newsletter" (I mean, it's called a NEWS-letter...) "Great novelty" doesn't mean you have to have something tremendously important to share, just as long as it's new. So let's play a game. What's the last time you ever tried... a new drink? I'll go first to give you an idea. Last week I went into a Mexican restaurant around the corner from my new apartment. I didn't feel like drinking beer. So I ordered something called an agua fresca. There were different flavors (I had tried a few previously), but this time I chose pineapple, for the first time ever. I don't know what an agua fresca de piña is made from, and I probably don't wanna know (water, sugar, and artificial pineapple flavoring?). But it was delicious. And had I not been thinking right now about the last time I ever tried something for the first time, specifically a drink... odds are this experience would have disappeared into the darkness of the past. Now your turn? Comment below and share the last time you tried a drink for the first time?