LEADS FROM AUDIENCE NETWORK ARE SCRAP?
Facebook produces most leads of a mass tort campaign by Audience Network (all UGC videos). I am aware that this audience is of low intent and conversion rate will be low. Still, the number of form fills and qualified leads is profitable. It is a CPL offer and the lead buyer is complaining now that the leads are not producing enough retainers, and he put a cap of 5 leads per day to see if more retainers can be generated the next days.Somebody else has that experience? Do you exclude Audience Networks from the platforms?Her comes another issue: the buyer is overdue with the last payment for almost 3 weeks. The cap might be a way to say “do not produce so many leads because I have cash flow problems.” So, before I change Facebook setting and ads I hope to get some comments…