May 28 • General discussion
Lower CPC with "category"
Meta Ads category set up: A PPC expert advises to always choose a category in the campaign set up. e.g. "credit" if you are in the financial niche. This will lower CPM and CPC.
Anybody has experienced this? I have not heard any evidence of this, and if you choose a category your ads will be revised for compliance more strictly.
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Lower CPC with "category"
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