Jun 19 • General discussion
PPC - Campaign Set Up - Lifetime budget
Pay Per Call campaigns require "schedule hours" in fb because of call centre opening hours. For this Lifetime budget is required. What's the best way to set up a BidCap campaign considering that you should not change/ increase the budget but expand vertically. However, either you set the LT-budget extraordinarily high or the budget reaches soon its spend cap.
Daily budget with ON/OFF-rules bear the risk of non-execution or not exact execution.
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PPC - Campaign Set Up - Lifetime budget
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