Here it is. Write to one person! Not your audience. Not your niche. Not your ideal client demographic. One specific person, as if they are sitting right across the table from you. Because here is the reality. Every email you send is read by one person, alone. Every video you record is watched by one person, alone. Every sales page, every LinkedIn post, every piece of content you produce lands in front of one person at a time. So the moment you write "some of you will know this" or "many of you will have experienced this," you instantly break the connection. The reader feels it, even if they cannot name it. They go from feeling spoken to, to feeling broadcast at. And broadcast content gets a broadcast response. Which is usually no response at all. Here is what to do instead. Before you write a single word, picture one specific person. Someone you know, or someone who perfectly represents the client you most want to help. Give them a name in your mind. Think about where they are sitting when they read your message. What are they worried about today? What do they need to hear? Then write directly to them. Change "some of you" to "you." Change "many of you will know" to "you probably already know." Change "those of you who are consultants" to "as a consultant, you..." Small shifts. Enormous difference. Resistance is created through a lack of clarity. The clearer and more direct your message, the more likely it is to land, to connect, and to convert. Try it with your next email or post. Write it to one person. Then tell me what changed.

Hi all I’m Val from gosport I’m new here just stared today I’m looking to learning more about AI

This is the topic of a keynote I will be giving in a few weeks - in the words of AI 'In this fast paced world ...'. I would love to get a picture of what AI tools you have started to use and how are you using them to support your business - specifically in Sales and Marketing? I know there are so many options that it can be overwhelming - are you still taking tentative steps and asking AI to help with your writing, content creation, social captions? Are you using GPT's? Writing your own GPT's? Setting up workflows specific for your business? Or something else altogether? There is no right or wrong answer - we are all in this together and AI is not going away - so how are you making it work for you ... and your business? Thanks so much for your help - happy for you to message me direct if you are not sure how to articulate your answer here.