Alright, I want to break down a strategy that used to work insanely well, stopped working for most people, and is now quietly working again if you apply it the right way. You’ll probably recognize this. A few years ago, Loom videos crushed. You’d send a cold email like: “Hey, mind if I record you a quick Loom?” They’d say yes. You’d spend 10 minutes recording a custom video. Send it over. Replies would spike. Why did it work? It worked because it felt 1-to-1. The prospect believed you sat down, thought about them, and made something specifically for their business. That’s the psychology. Now here’s the problem: Doing this at scale is brutal. Recording 10 minutes per prospect doesn’t scale past a handful of leads a day. So people abandoned it. Big mistake. The strategy didn’t stop working. The format did. Instead of sending a Loom, you switch the deliverable. Here’s what works now: You ask permission to do research, not a video. Something like: “Would it be useful if I put together a quick breakdown of your company vs competitors? I can send it over in 24 hours.” That’s it. What happens in their head: – “They’re going to spend time on me” And that’s the win. Now the real unlock: You don’t actually need to do this manually. With automation, you can generate: – mini audits – competitor snapshots – opportunity breakdowns – teardown-style reports All personalized, fast and scalable. From the prospect’s perspective, it feels just as personal as the old Loom videos. From your side, you’re not burning 10 minutes per lead. This is what I call a reverse lead magnet. Instead of giving away a generic PDF to everyone, you offer something that appears custom first, then deliver it at scale. If you want to see exactly how I set it up… Comment “Reverse” and I’ll break it down.

Most agencies get destroyed on cold email because they pitch like this: "Hey [Name], we help businesses… Interested?" Response rate: 💩 We flipped it. Instead of pitching PR services, we reach out as journalists who want to cover their story. The approach: "Hey [Name], working on a story about [their industry]. Saw your [specific achievement] and thought it'd be perfect. Got 15 mins to chat?" Results: - 1.26% reply rate (vs 0.6% industry standard) - 67.6% positive replies - $141K pipeline from one campaign Why it works: People WANT to talk to journalists. It's free PR for them. Nobody wants another sales pitch. Once they're on the call and trust is built, we naturally transition to paid services. And yes, we actually DO write about them. Not bait-and-switch, just leading with value first. Where we're at now: - 890 mailboxes - 700K emails/month - Inc 5000 recognition Want the full training on how we did this? Comment "RANK" below and I'll send it over.

Hey everyone 👋 I've been meaning to share this with the community for a while now, and I figured it's time to stop gatekeeping this resource. Quick context: When I scaled our PR agency to $800K/month, one of the biggest operational costs was email infrastructure. At $8/mailbox on Google Workspace, running 300+ mailboxes was costing us $2,400/month just in mailbox fees. The alternative I found: There's a category of SMTP services with unmanaged IP addresses that cost $1-1.50 per mailbox/month. I'm currently running 375 active mailboxes across 75 domains through one of these services. What you get: • Unlimited scaling potential • 3-click setup process • Direct export into Instantly • Professional SMTP infrastructure • Full domain ownership and control The important caveat (please read): This is NOT for beginners. Here's why: With Google/Microsoft, they manage IP reputation for you. With these SMTP services, YOU are responsible for maintaining sender reputation. If you get spam complaints or hit spam traps, the entire IP range gets flagged and all your mailboxes go to spam. Who this is for: ✅ You already have a profitable cold email system with Google/Microsoft ✅ You consistently get low spam complaint rates ✅ You understand deliverability fundamentals ✅ You're ready to scale and reduce operational costs My current setup: I use this service alongside Google and Microsoft mailboxes to diversify infrastructure. When Google had those recent policy changes, my campaigns kept running because I wasn't 100% dependent on them. To get instant access to this: Comment "INBOX" below and I'll DM you the link 📦

Every morning at 7:30 AM, I used to sit in a 5x5 cubicle making collections calls for a vegetable company. My fat, bald boss Dick would waddle over and yell at me if I stopped dialing for even a minute. I'd lay in bed each night dreading the morning. I felt trapped, hopeless, and angry. That cubicle taught me something important: Real freedom isn't just about living in America. It's about controlling your own destiny. Today marks 249 years since we declared independence from Britain. But how many of us are truly independent? Cold email automation changed everything for me. It gave me the freedom to: •⁠ ⁠Work from anywhere (I'm writing this from my home office, not a cubicle) •⁠ ⁠Control my income (no boss can fire me) •⁠ ⁠Help thousands of business owners escape their own "cubicles" •⁠ ⁠Scale to multiple 6-figure companies without trading time for money This 4th of July, I want to share that same freedom with you. The next 5 students who join Lead Gen Insiders with a special code will get: 🎆 40% off the full program (Save $599) 🎆 Free 12 months of HighLevel with my agency snapshots ($1,200 value) 🎆 25,000 custom leads from Trusted Leads (normally $125) 🎆 Free 1-on-1 coaching call ($500 Value) **NOT WITH ME PERSONALLY** That's almost $2000 in bonuses, plus you save $599 on the program itself. Inside Lead Gen Insiders, you'll get the exact same cold email systems that freed me from that cubicle. The same automation that generated 350 leads per day. The same strategies that built my $800K/month companies. But here's the thing... I'm only doing this for 5 people. Once those spots are gone, this offer disappears forever. Independence Day should remind us that freedom isn't free. You have to fight for it. You have to build it. Your cubicle might not have walls like mine did. Maybe it's a job you hate, a business that owns you, or a bank account that keeps you up at night. Whatever your cubicle looks like, cold email automation can be your declaration of independence.

I was wondering if the Insiders Group has monthly or weekly group coaching calls? Can anyone who has been in the course tell me about it?