Most people track the wrong metrics. Health scores. Open rates. Dashboards that look reassuring. None of that actually tells you if your cold email is working. There’s only one deliverability question that matters: Where did the email land? • Primary inbox • Promotions • Spam That’s it. That’s the game. How I Actually Judge Deliverability I don’t guess. I test inbox placement. The simplest way to do this is by sending emails to seed accounts and checking where they land. Here’s how to read the results: Inbox (Primary) You’re good. This is where replies come from. Promotions Not ideal. Usually a copy issue. Spam System problem. Infrastructure, domains, or sending behavior needs fixing. If you don’t know where your emails are landing, you’re flying blind. Here's the real takeaway 👇 Instantly lets you run daily automated inbox placement tests with one click. It shows you exactly where your emails are landing - inbox, promotions, or spam. No guessing. No false confidence. It’s free, takes under a minute to set up, and gives you more signal than most “health scores” ever will. Once you track placement, deliverability becomes obvious, not mysterious. If you want the step-by-step setup for inbox placement testing, comment “Placement”, and I’ll send it over.

Every week I do a live “Ask Me Anything” call for my INSIDERS where members bring their toughest cold email, lead gen, and automation questions.These are problems from people running actual campaigns, and I walk through solutions step-by-step on the call. What makes these calls soo valuable: Members get live access to ask their specific questions, get real-time answers, and see me build solutions on screen. 🚀 I share templates I don’t put anywhere else. 🚨 I cover advanced strategies that are too sensitive for YouTube. And it’s a chance to learn from other people’s problems and solutions. Typical topics include: → Fixing low-performing campaigns → Clay workflows and automation setup → Deliverability troubleshooting → Signal workflows and targeting → Scaling infrastructure This is one of the core benefits of the Insiders program and can literally transform your business overnight if you attend. Today I am pulling back the curtain and giving you the chance to take a sneak peak inside one of these calls to see how they are run and how they could possibly take your business to the next level. I have never shared one of these calls outside of the Insiders Program before and I probably never will again. I do one of these calls per week and we also have 8 other top coaches who either do weekly or monthly calls to help you with your lead generation... Want to see the recording from this mornings call? Comment “AMA” below and I’ll send you the link so you can see exactly what happens.

If you’re using cheap Google Workspace mailboxes for cold email, you NEED to know what’s really going on behind the scenes… There are two main ways companies get you those $3/month G Suite accounts: 1. Legacy Panels – I have taught this method in the Insiders for years💪 2. Indian Partner Resellers – Official Google resellers overseas offering cheaper rates (still “safe”… for now) 3. BUT here’s the kicker → 20%+ of users just had their mailboxes suspended overnight 😬 🧠 I just rebuilt our whole cold email infrastructure using: - Google via vetted Indian resellers - Microsoft 365 accounts - Private SMTP via Mission Inbox 👉 Watch this full breakdown for the REAL cold email infrastructure game (no fluff, no gatekeeping)