In this quick video I wanted to show how I’ve actually been using the AI Coach inside my own business. I work with Skool community owners and most of our sales conversations happen through chat. The problem was… I never really had a framework for it. I was mostly just winging conversations, trying to understand people’s problems, build rapport, and hopefully move them toward a call. So I started using the Close By Chat lessons + the AI Coach directly with my real conversations. And honestly, it’s been pretty crazy. Already got: • 3 ICP members into my community (from cold outreach) • 1 booked call this Sunday • Multiple conversations moving forward that normally probably would’ve died The Close By Chat lessons alone have been super valuable for me and there’s honestly a ridiculous amount of value in there overall. If you haven’t been using the AI Coach yet, don’t just treat it like a random chatbot. Use it alongside the lessons. Feed it real situations. Use it to think through bottlenecks in your business and conversations. That’s where it becomes really useful. And if you need help accessing it or have any questions, feel free to message me. Happy to help.

When this client came to me, he was stuck. He had a validated offer, but everything felt wrong. He was grinding away with organic marketing efforts that were completely burning him out, working with clients he didn't enjoy, and delivering an offer that didn't light him up anymore. Despite having proven his concept, he was trapped in a business that felt like a dead-end making around $8k-$12k inconsistently. The organic strategies that got him started were no longer working, he had no paid traffic experience, and worst of all—he was losing passion for what he'd built. The Process We knew we needed to start fresh while leveraging what was already working. Here's exactly what we did: Month 1-2: Complete Business Restructure - Performed a deep dive into who he actually wanted to serve and what transformation he wanted to deliver - Completely reshaped his offer to align with his strengths and passion - Redefined his ideal avatar to attract clients he'd love working with - Launched his first paid ads campaign (he'd never run ads before) - Built out a simple funnel to convert ad traffic into sales calls The result? His first $25,000 month. For most people, this would be the happy ending. But business rarely goes in a straight line. Month 3-5: The Setback That Built the Foundation Just as momentum was building, disaster struck. One of his best-performing ads got shut down. Then came the ad account challenges—the kind that can kill a business if you're not prepared. Here's where most entrepreneurs would complain, blame the platform, and watch their business crumble. Instead, this client saw an opportunity. While we worked through the ad challenges (which took several months to fully resolve), he: - Built robust backend systems to support sustainable growth - Doubled down on organic content with a strategic approach - Strengthened his sales process and client onboarding - Focused on client results to generate referrals and testimonials - Created operational infrastructure that could support a much larger business

Kevin was down to his last 60 days in business. Cold calling 150 prospects a day. Brutal rejections. Zero experience with paid ads. Most people would've quit. Instead, he made a bet on himself that changed everything. I just finished up a 20 Minute deep dive with this man where we unpacked every single step he took to turn his business around in 9 months. The recording is currently rendering in Zoom. Want to see the full breakdown? of how he went from nearly closing the doors to consistent $35K months using paid ads (even after his best campaign (that he mentions in this previous clip) completely died)? Drop some 🔥 below and I'll send you the full case study.