Building muscle is hard, thus most are physically weak. Starting a business or buying an existing successful business (while continuing its success) is hard, so most will choose to remain in jobs they hate. Saving money is hard, so most will choose to remain broke and living paycheck to paycheck. Being fit is hard, most are going to remain overweight instead. Reading books is hard, so most stay glued to their screens. Taking effective, efficient, and progressive action is hard, thus most select stagnation and mediocrity. Do The Hard Things Gentlemen.