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PPC Launchpad
4.3k members • Free
2 contributions to PPC Launchpad
4d •Â
Pmax tRoas
Hi Team, should I set up tRoas for my pmax campaign? It have been running for 5 months. Settle around 250% actual roas. Whenever I try to set up tRoas, my campaign actual roas dropped below 100% roas, I do normally set up tRoas around the actual roas of 3 weeks data. I want to push my campaign to 300% roas, how can I set up tRoas that I can achieve that target roas ? What sort of data period that i should look at? Is there any other setting in Pmax that I should do to improve the result of my pmax? Thank you team
19d •Â
Google Ads Roas Dropped
Hi Guys, I'm facing an issue with my pmax campaign, my ads account is running pmax as the only campaign, Over the last 3 weeks i have increased daily budget from $160 to $215 per day. Less than 10% for each increment. But recently my pmax roas has stalled from 250% to 110%. I did reversed the budget back down to $195. Will my pmax recover? I did not set any tRoas for my pmax at all. Should i set up tRoas now to stop from budget wasting? By the way, I'm new to this community so just want to say hello to everyone. Thank you
0 likes • 18d
@Alexander Sanivsky hi Alexander, thank you for your response. I did check the change history, it was pretty much the budget increase. I did look at weekly data, after last increasing the budget from $195 to $210 per day, my campaign roas is horrible, so I did reverse it back to $180 where my campaign was still doing around 200% roas and above. So my question is, is it a good move to reverse the budget back? And how long will my campaign settle back down or will it ever get back to the previous roas level? Looking forward for your answer Thank you
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