I'm starting a new case study group on January 15th right here inside the LFG Community. I am looking for committed coaches and experts who want to build their own skool engine™ (If you have not watched the training on our skool engine check it out here) On the other side of this case study you'll come out the other side with: - A High Ticket offer that's easy to sell, fun to deliver and gets great client results - A bumping Skool community filled with awesome humans who want to work with you - New Sales, advertising and marketing skills - And a simple system that actually works to attract leads, nurture prospects, convert clients and Delivers results. I'm looking for a handful of awesome people to work with to create successful case studies and testimonials. so if you are… - A Coach, Consultant, Course Creator or Expert - You have a high ticket offer ($1,500+) or are willing to create one - Have at least 3 Testimonials - Want to build a community on skool - Are coachable and ready to go all in - And not afraid of A.I. Comment CASE STUDY on this post and I will personally send you the details.

I've been thinking about the difference between coaches who make $30K–$100K a month and those who are broke. It's not strategy. It's not funnel design. It's not even their offer. It's usually comes down to a few core skills The primary skill being Sales. But not the kind you think. Not smooth lines. Not scripts. Not manipulation or tricks Because Real sales is much deeper than that. When you learn how to sell, I think that might be when you actually learn how to live. Here's what I mean: Sales isn't just a business skill. It's a life skill. The parts that make up REAL sales skills are: - Having a definite major aim - The ability to focus - Understanding autosuggestion - Qualities of character - The art of closing a sale - A pleasing personality - Persistence - Faith - Humility - The habit of doing more than you're paid to do - Applying the golden rule daily Look at that list. Those aren't sales tactics. They're identity principles. And when you build those into who you are, you don't just close deals. You build trust. You lead with integrity. You create demand. You also AI-proof your business and your life. Because AI can write copy. It can build funnels. It can automate sequences. But it can't connect like a human can It can't read energy. It can't hold space for transformation. It can’t build character for you… That's human work. And that's sales. Here's the truth most people don't want to hear: A lot of coaches avoid selling because it makes them uncomfortable. They'd rather get stuck in funnel-building tech hell than be vulnerable, risk rejection, and actually connect with another human. But that avoidance is what keeps them broke. Because the market doesn't reward complexity. It rewards clarity. And clarity comes from conversations. From understanding what people actually need. From being present enough to ask the right question at the right time. That's sales. So if you want to build a business that scales without burning you out...

Hey everyone 🤙 Been building out my funnel for my 1:1 coaching offer and wanted to share the strategy before I go live with ads tomorrow. The flow: Ad → Application Page (VSL + questionnaire) → Discovery Call Page (VSL + calendar) → 15-min Discovery Call → 60-min Blueprint Call (close) Why this structure: - Application first — Filters out tire-kickers early. If they won't take 2 minutes to answer a few questions, they're not serious. Also gives me context before the call so I show up prepared. - Two VSLs, two jobs — Application VSL sells the problem and possibility. Discovery call VSL sells the process and me. Moves them emotionally through the funnel instead of one video doing too much. - 15-min discovery before 60-min blueprint — Low-commitment first call qualifies fit for both of us. Only serious prospects make it to the blueprint call where the close happens. Protects my time and increases close rate. Would love feedback on the application page: https://sheldonmbt.com/mbtapplication Shooting ads and launching campaign by end of day tomorrow. Thank you @Dan Harrison especially for your insta-responses and feedback. Life. Changing. LFG 🚀