Tomorrow me and @Alexander VandeLaar are going live in this community to help you get organized, inspired and ready for our 5 Day Skool Ads Challenge that starts on Monday morning. When we say this challenge could change your life... We legit mean it. Ads fully changed our life. Skool has fully changed our life. And we are so stoked to get to share with you what we've learned and what is working RIGHT NOW to grow online, community focused coaching businesses that are actually fun to run! Are you in? Comment IN below if ill see you there tomorrow at 12:30pm PST. LFG

When this client came to me, he was stuck. He had a validated offer, but everything felt wrong. He was grinding away with organic marketing efforts that were completely burning him out, working with clients he didn't enjoy, and delivering an offer that didn't light him up anymore. Despite having proven his concept, he was trapped in a business that felt like a dead-end making around $8k-$12k inconsistently. The organic strategies that got him started were no longer working, he had no paid traffic experience, and worst of all—he was losing passion for what he'd built. The Process We knew we needed to start fresh while leveraging what was already working. Here's exactly what we did: Month 1-2: Complete Business Restructure - Performed a deep dive into who he actually wanted to serve and what transformation he wanted to deliver - Completely reshaped his offer to align with his strengths and passion - Redefined his ideal avatar to attract clients he'd love working with - Launched his first paid ads campaign (he'd never run ads before) - Built out a simple funnel to convert ad traffic into sales calls The result? His first $25,000 month. For most people, this would be the happy ending. But business rarely goes in a straight line. Month 3-5: The Setback That Built the Foundation Just as momentum was building, disaster struck. One of his best-performing ads got shut down. Then came the ad account challenges—the kind that can kill a business if you're not prepared. Here's where most entrepreneurs would complain, blame the platform, and watch their business crumble. Instead, this client saw an opportunity. While we worked through the ad challenges (which took several months to fully resolve), he: - Built robust backend systems to support sustainable growth - Doubled down on organic content with a strategic approach - Strengthened his sales process and client onboarding - Focused on client results to generate referrals and testimonials - Created operational infrastructure that could support a much larger business