Bestie Claude suggested several fixes to improve the scoring. If you aren't using the AI analysis prompt Jill uploaded, I highly recommend. Claude still drags me about the background in the Spousal Death photo, but I might still try it and see how it does since it's the background that is cuing the genre and feel of the book.

The ad that built a huge chunk of our business made people mad. It asked, flat out: Is M.D. Cooper the next Larry Niven? Sci fi readers had OPINIONS. The comments lit up. And the clicks came. Here's the lesson I teach now: the goal of an ad is not to be liked. The goal is to be noticed. A polite ad that nobody reacts to is invisible. And invisible doesn't sell books. What's an ad idea you've been too nervous to run? Tell me. Let's pressure-test whether it's actually too bold, or just bold enough.

Toss your Q's in here or show up to the Q/A live!

(Repost from 15 days ago but with new members, I thought I'd bump it to the top) It's easier to convert readers and get more sales when there is synergy. What it is? Or how I define it? Because to be fair, sometimes I use words wrong. 🤣 Here are the pillars of a successful campaign, whether you are direct, wide, or exclusive to Amazon. Reader Magnet ---> Facebook Ad ----> Email Drip Funnel ----> Book Blurb ----> Series Define these things while writing your series and everything else is easier: ✅Themes ✅Tropes (The Butter) ✅Atmosphere ✅Tone (Funny, sassy, serious/mysterious, sexual, witty, snarky) Then each of the major steps has this baked in. You write everything in the same Tone and amplify your tropes and themes: It's okay to be ruthless. It's okay to let go of complete perfection if the vibe works. Often when ads don't work, there's a mismatch. The tone from the reader magnet doesn't match the ad, or the ad doesn't match the series. Then it falls apart and that's when you'll see good CPC but low or no purchases. It's not an ad problem. It's an agreement problem. Get things to align and agree and you'll convert at higher levels. So each pillar in your structure should have the same tone, the same tropes, and the atmosphere. Then it will flow easily from one to another. Your ideal reader will see your ad. They like it. Then they read your blurb. It builds the interest. By the time they finish your reader magnet and you are feeding into everything they love that you do so well, they'll be hungry to buy that series before they even click to buy it. Like DROOLING, practically. That's when you start hearing, "I 1 clicked before reading the blurb" Get all your pieces to work together like a well positioned machine and each thing does the heavy lifting. It makes ads work better. It makes sales easier. And it'll increase your conversions.

Real talk for the middle of the week. You have a limited number of spoons in a day. Energy units. And the publishing world will happily eat every one of them with drama, doom-scrolling, and arguments that change nothing. Choose where your spoons go. The author who guards her energy and quietly gets the work done will outlast the one who burns out winning internet fights. Keep your head down. Get stuff done. What is stealing your spoons this week? Name it here. Sometimes saying it out loud is how you take the energy back.