First off… no, your Skool account isn’t banned 😄. But a clicky title got you here, and now you get the full story. I took a deep breathe and made a hard call this morning.... Yesterday, something happened that I want to share—not because it’s dramatic, but because it’s the kind of thing we all deal with when running a business or managing a community. The Situation We’ve been DM’ing members about our current “fastest, easiest foot-in-the-door” offer—something I’ve had people come to me asking for. Most replies have been positive. Then I get this: “No. Tired of these low-cost offers and infinite upsells.” Okay, fair. I replied to clarify (there’s usually no more than two offers and asked if they’d prefer a bundle). Their response? “Purchased from Herschy before. Not a fan.” I politely asked what they didn’t like. The reply: “Would not recommend your product.” How I Handled It - Step 1: Pause. I don’t fire back in the moment—I give it 12–24 hours. - Step 2: Research. Checked their history—hadn’t purchased in years except for one old WarriorPlus tool I no longer own or manage. - Step 3: Decide. I realized this wasn’t the type of member who adds value to the group. Constructive criticism is fine—blunt negativity without context isn’t. I removed them from the group. Why I’m Sharing This Because this is customer support 101—sometimes the right move is to preserve the group’s culture and your own energy. I also had two other conversations yesterday that were totally different—respectful, productive, and actually fun. That’s what I want here. Your Turn - How would you have handled this? - Have you ever had to “fire” a client or remove someone from your audience? - Do you agree with putting community health over keeping every single person? Drop your thoughts below. And if you haven’t yet, the AI Branding Blueprint is still at the weekend special—grab it here: JeffHerschy.com/aibrand